Free PDF , by August Turak
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, by August Turak
Free PDF , by August Turak
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Product details
File Size: 415 KB
Print Length: 202 pages
Page Numbers Source ISBN: 0231160623
Publisher: Columbia University Press; Reprint edition (July 9, 2013)
Publication Date: July 9, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00APDGI12
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After a successful career with large companies, Author August Turak decided to leave the corporate world for a more adventurous life as an entrepreneur. His transition was a material success. He created and sold two highly successful software businesses. But for him, the most important transition during this period came after going through a personal crisis and needing psychological and spiritual help.He got what he needed and began a 20+ year relationship with the Order of Cistercians of the Strict Observance known to most of us as the Trappists. “Business Secrets of the Trappist Monks: One CEOs Quest for Meaning and Authenticity†captures Turak’s experience of living and working with these monks and details what he learned about the essence of authenticity and real success in life.The Trappists are a monastic community who get their commonly known name from La Trappe Abbey in Normandy, France where their order began in the late 17th Century. They work only four hours a day and spend the rest of the day in solitary prayer, contemplation, and sacred reading. Turak was transformed personally and professionally by a Trappist community, Our Lady of Mepkin Abbey, in Charleston, South Carolina. These monks adhere to the arduous Rule of St. Benedict (prayer is a form of work and work is a form of prayer) which provides the transformational experience much like boot camp does for the Marines and the twelve-step program for AA and other programs dealing with addiction.Self-sufficiency is essential to the Trappists. They make and sell beer, preserves, fruitcake and cheese to cover their community’s operating costs. They’re known for their business acumen and their emphasis on high quality products. Turak’s curiosity and mindfulness led him to look at the Trappists as case study in good business practices and achieving authenticity. Turak shares these “secrets†and methodologies which the Trappists have preserved and profited by for centuries. What was their business model? What were the key methodologies and secrets they used to create highly successful businesses? And what role did their approach to life play in their success?He found that piety, not profit, is the mission of the Trappists. Piety comes from the Latin word for duty and “it applies to God, country, our fellow man and any noble undertaking that transcends our purely selfish motives.†Duty for the monks, contrary to contemporary fads, is the path to our ultimate purpose: being transformed from a selfish to a selfless person and authenticity. “True success is a by-product of a life well-lived.â€He came, also, to understand that each of us has a “sacred duty to customers, employees, vendors, the local community and mankind.†He learned that it is in our self-interest to forget our self-interest by committing to a “high, overarching mission and management philosophy centered on service and selflessness…The ripple effects of service and selflessness are endless.â€Turak identifies the Trappist secrets as:1. Always aim past the target.2. Do all we do with a prayerful attitude.3. Service and selflessness must become habitual and automatic.4. Have the courage to “go first†with our vulnerability.5. Have enough faith to trust the process.6. Exhibit authenticity and sincerity.7. Admit mistakes.Key topics that flow from these secrets include: purpose, mission, meaningful work and passionate engagement, excellence, community and culture (stop managing individuals and start managing the culture), sacrifice (the leader must be willing to die a thousand deaths on the way to success), the monastic virtues of discernment and detachment, ethical standards (why good things happen for good people), the power of faith and trust (real leadership depends on persuasion and persuasion depends on trust), and the importance of self-knowledge. Examples of each are threaded throughout the book.Joseph Campbell’s “The Heros Journey†- The Call; Resistance to the Call; The Desert Experience; Death and Rebirth; The Return to Help – is referenced in the book as a necessary journey to achieve authenticity. This journey is necessary for transformation – it unmasks us and reveals our true character.“Business Secrets of the Trappist Monks†is inspirational and provocative. This book will resonate with those who seek meaningful success in business and life and want to achieve authenticity. It is an antidote to the selfishness and chaos we see in today’s world.
This is the business book that every executive, entrepreneur and manager ought to read. If you let it, Business Secrets of the Trappist Monks: One CEO's Quest for Meaning and Authenticity will not only change your perspective on how to be successful in business, it will be a road map on how to conduct your life.August Turak opened up his heart when he penned Business Secrets. He shared his wild fortunes, his missteps, and his personal challenges. In the end we learn a lesson in generosity, selflessness, respect and the value of an investment in caring for the people who surround you.I loved this book. I purposely only read a short chapter each day, often twice, in order to really soak in the pages. It was my first step in my commitment to live the life. I'll be reading it again and again for sure.
It's hard to describe this book because I've never read another like it. It's deeply personal and completely universal; it's nuts-and-bolts business insight and it's profound spiritual insight; it's ancient philosophy told through the lens of "Star Wars" and "The Devil Wears Prada."The best review I can give, I think, is a direct quote. Watch how he starts with a fairly commonplace psychological insight about money, moves to a concrete business application that most businesses could benefit from tremendously, twists it into an unusual look at the entertainment industry, and then (as he would say) "transcends" all that as he brings it back to his overarching theme of selflessness.---------------One of the most useful things I learned as a sales and marketing executive is the concept of "dollar votes"...if we really want to understand what motivates people, we should look at how people actually spend their money...I may argue quite persuasively that helping others is my top priority, but if I donate far more money to my favorite casino than to my favorite charity, I shouldn't be surprised if you remain unconvinced.In my own company, after some disappointing forays with surveys, we dispensed with this type of market research altogether. Instead, whenever we had a new product idea, we would presell the product into our customer base with a discount for prerelease software. Only if our customers were willing to pony up cold, hard cash would we in turn invest in full-blown product development. If the requisite number of sales was not forthcoming, we gave refunds to the disappointed few and headed back to the drawing board. This approach guaranteed that every product we introduced had a market, and it was actually less expensive and time consuming than traditional forms of market research.When we look at the world through the lens of dollar votes, we see an almost insatiable human demand for stories. Books, movies, and television are multibillion-dollar industries...The fact that we spend so much money on stories--in good times and bad--demonstrates that stories offer something we really want, not just something we like to say we want.And what most stories offer is the vicarious experience of transformation. We all learned in English 101 that in every compelling story, the main character must be transformed over the arc of the story...According to dollar votes, the fact that we spend so much time and money watching others being transformed proves that it is this essential transformation from selfishness to selflessness that we all really want. Of course the tragic part of this analysis is that for most of us, this urge toward transformation remains vicarious...deep inside we realize that just as we can't pay someone else to go to the gym, we can't be transformed secondhand either.
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