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, by Van Leeuwen
Download PDF , by Van Leeuwen
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Product details
File Size: 33465 KB
Print Length: 192 pages
Publisher: BIS Publishers; 1 edition (October 1, 2015)
Publication Date: October 1, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B018G27PKG
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Amazon Best Sellers Rank:
#510,817 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The authors clearly walk the talk, presenting a large amount of knowledge on persuasion in advertising in bite size bits that you will not forget.The book is both very well -research backed and presented in a concise manner. It was a joy to read.
If you pick this up at a store and just flip through it, alot of the influence chapters seem like 'duh' moments and suggestions, (for example, sex sells) and if that's all you get out of it you'll be missing alot of value. For me, the value of the book was revealed when I was re-designing my company's website and coming up with advertisement banners - having all the main influences, examples, and a walk-through on how they work and why really helped me crystallize the value of my brand and bring to the surface (and to the eyes of my customers) some of the influences in the book I had basically otherwise overlooked. I also now more consciously incorporate these influences when talking to wholesale customers. Overall well worth the money for this book. Oh, it's also beautifully designed, hardy hardcover with thick pages, if you're into that sort of thing.
Very cool book. Clever writing that's clear to understand and not too wordy. It's already gotten me re-thinking the way I approach selling myself in a few ways. Nice.
outstanding, great concepts, right to the point
amazing, easy, real life powerful examples. Magnificent!
Excellent book!
It's a good resource and fast reference to advertising approaches and marketing techniques. To the point and easy to read. Touche's on the main points and then moves onto the next. ( not in very depth, there are other books)
Great read and I highly recommend.
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